I love to explore the intersection between digital media and entertainment, specifically in animation and films. Inspired by my previous working experience at a non-profit, I strive to do work that allows me to tell authentic stories, particularly with Asian representation in the North American mainstream media.
Certifications
Master in Digital Media
Simon Fraser University – Sept 2024 – present (graduating in Dec 2025)
B.A in Business Administration – Marketing & Information System
University of Washington – Seattle (grad. 2021)
Featured Projects
Lantern Festival Gala
Using Digital and Organic Marketing to Achieve $600,000 USD in Fundraising Donations
National Police Federation
Drive engagement and traffic to raise awareness on public safety using paid aids.
Work Experience
Project Manager – graduate school client project
Peliplat x Centre for Digital Media | Vancouver, BC
Key Achievements
- Collaborated with developers, 3D artists, and UI/UX designers to launch a functional web platform of an interactive movie recommendation tool, designed to boost user engagement.
- Led production meetings to align the team and client on progress and keep deliverables on track.
- Planned sprints and managed timelines using Agile and Kanban, delivering a functional web platform within a 13-week timeline despite client constraints and evolving requirements.
- Launched a functional web platform of a movie recommendation tool to the client.
Jan 2025 – Apr 2025
Marketing & Communications Specialist
Proximis Digital, Inc | Vancouver, BC
Key Achievements
Oversaw deadlines by organizing workflows, managing schedules and coordinating team tasks using Trello.
Attended production meetings with cross-functional teams to plan for project taskings.
Tracked paid ad performance for the National Police Federation account across Meta, LinkedIn, X, TikTok, and Google Ads, driving a 20% increase in campaign engagement.
Supported the manager to successfully run the Federal Election campaign to raise awareness about public safety issues
Dec 2024 – May 2025
Marketing Assistant
Centre for Digital Media | Vancouver, BC
Sept 2024 – Nov 2024
Key Achievements
- Filmed and produced engaging Instagram Reels about student life and industry events to promote the CDM brand and the Master of Digital Media program.
- Monitored and analyzed engagement KPIs on Instagram and LinkedIn, surpassing KPI targets by 20%.
- Drafted communication assets, including branded graphics, photos, and social media captions.
- Improved engagement and KPI targets by 20%
- Gave a social media refresh to the CDM Instagram account to include more Reels content
Database & Communications Officer
Boston Chinatown Neighborhood Center | Boston, MA
Sept 2021 – Mar 2024
Key Achievements
- Led project management efforts for fundraising campaigns across direct mail, email marketing, social media, achieving over $1M in donations to support the immigrant communities.
- Monitored all donations and donor relationships using a CRM platform, using insights from donation trends to personalize and strengthen relationships with donors.
- Planned weekly task lists using Trello and Microsoft Teams for the team to enhance project efficiency and ensure timely delivery.
Skills & Tools
Testimonials
Annie consistently demonstrate fluent and effective client interaction and communication, both in meetings and offline, expertly creating slides and keeping discussions on track. Annie’s exceptional teamwork and process skills are evident in her proactive initiation and leadership of internal meetings, progress checks, and Kanban board setup, fostering a positive and collaborative environment. Her individual contributions are always high-quality and drive the project forward, underpinned by a strong work ethic and consistent availability.
Dr. Rachel Ralph, Project Manger/Advisor