Led Digital Marketing Efforts to Fundraise $600,000 USD
Role: Project and Communications Coordinator
- For the biggest annual fundraiser of the year, the non-profit’s goal was $600,000 – $800,000 annually fund our programs.
- The organization is looking to build an digital marketing strategy that will help achieve their fundraising of $800,000 in 2023 from corporate sponsorships and individual donations.
Process
Coordinated with design and marketing teams to produce digital graphics and videos for the fundraiser.
Led project management efforts for fundraising campaigns across direct mail, email marketing, social media,
Planned weekly tasks using Trello and MS Teams to enhance project efficiency and ensure timely delivery.
Tracked all donations using a CRM platform and flagged any overdue payments to the Project Manager.
Impact
Generated over $600,000 in donations and sponsorships in 2022 and over $800,000 in 2023.
Funds received were distributed to the non-profit’s programs support immigrant relocation, adult education, and youth development.
Read about the 2022 fundraiser and 2023 fundraiser.
Social Media Graphics
