INDUSTRY:
Non-profit/Philanthropy
COMPANY
Boston Chinatown Neighborhood Center
YEAR:
2022, 2023, 2024
EXPERIENCE:
Marketing Coordinator
Digital Marketing Campaigns Raising $600K
About
For the biggest annual fundraiser of the year, the non-profit’s goal was $600,000 – $800,000 annually fund our programs. The organization is looking to build an digital marketing strategy that will help achieve their fundraising of $800,000 in 2023 from corporate sponsorships and individual donations.
Challenge and Solution
To build a successful campaign, we incorporated both social media campaigns, community outreach, and email marketing marketing. For social media campaigns, we focused on building customer stories on LinkedIn and Instagram because we'd like to target both corporate sponsors, or young employees who work a corporate job that have high disposable income.
For email marketing, we looked at historical data on donation amounts within the past 5 years and created a targeted email marketing campaign based on three donor demographics we've identified.
Results & Impact
Generated over $600,000 in donations and sponsorships in 2022 and over $800,000 in 2023.
Funds received were distributed to the non-profit’s programs support immigrant relocation, adult education, and youth development.
